We have been itching to share the latest ATL shoot & video that we have created for Duck
and Cover’s AW10 Campaign, and finally we can, woop woop!
DF were asked by Duck and Cover to create a 2 year narrative to engage and excite the 24+ male consumer. We launched this season with the first installment set around the theme, ‘The Escape’ communicating the DAC ‘Ready For Anything’ attitude.
This season, as well as the traditional press advertising, we created an integrated campaign to work on/off-line. Each campaign shot was supported by a viral clip which, when edited together, form the AW10 campaign film. We hope you like!
While taking a stroll on the web last night we came across these beautiful beasts by AJ Fosik that we have to say are truly awesome! Our first thoughts were I want one, closely followed by where could we put it! Check out all the originals here, enjoy.
Our good friend Nicky of Poke and Monster Munch fame sent this through last night. It takes
a lot to make us gob smacked but this little link has done the job, who said nice ideas are dead!
Did any of your mates get to Glastonbury? Well if they did then they’ll definitely be interested
in this, a billion pixel image taken from the famous Pyramid stage during half time during this
weekends big game. So what’s the point? Well Orange are trying to make the biggest, most
tagged photo on Facebook. So when you’ve got a spare 5 minutes have look and see if you
can spot someone you know. http://glastonbury.orange.co.uk/glastotag/
The summer’s here, the sun is shining and Design Friendship has just designed a blingin’ new website for Cheaters of London. Go on, check it out and treat yourself!
Just catching up on what we’ve been up to over the past few weeks. A lot of you may have already seen La Maison Fontaine – a premium absinthe we recently designed. Hope you like it!
Lights, camera, action on a rooftop in East London. Exciting times at DF as we’ve just finished
a two day/night shoot with David Clerihew for Duck and Cover A/W10 ATL Campaign. We’re currently smack bang in the middle of retouching, mixing and editing, so watch this space for further developments!
Posted by Chris on 16 June 2010
Oh god, not another design blog!
Well this is the first of many posts on the all new DF blog. We’ll try our best to keep it as interesting and up to date as possible and wherever possible we’ll try to avoid re-blogging
the same old gash you get everywhere else.
