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Brompton Food Market – Branding

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When David Turcan and Luke Mackay popped into the Design Friendship studio for a quick chat, they were both on the verge of quitting their day jobs to embark on turning their dreams into a reality. The branding brief for their new venture Brompton Food Market was simply…

“We want to create the perfect food shop that we have long been looking for in London but never quite found. A haven for food lovers with a heady mix of top quality produce, immaculate service and style.”

“We see ourselves as an old fashioned grocers where nothing is too much trouble and the experience is as important as the quality of our produce.”

Our direction was to create a brand inspired by a bygone age, fused with a clean and contemporary aesthetic.

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We created an identity inspired by South Kensington’s love affair with classic Georgian geometric mosiac styling. The shop masthead was based upon a traditional signwriting layout, the font Kessel was chosen for its Art Deco look and feel, which also has strong aesthetic ties to London’s Brompton Road area.

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BFM Website

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15-inch Apple MacBook Pro

Mobie

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Brand photography & art direction

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We hope you like what you see! If you would like to find out more or you’re interested in working Design Friendship please feel free to drop us a line at hello@designfriendship.com

Enjoy!

‘You Don’t Own This Life’ so says songwriter Alex Highton

So here’s a plug for one of DF’s favourite singer songwriter Alex Highton and his brand spanking new video. From past experience we know just how much time & effort has gone into this new video, by a hard working creative bunch who are doing it for love and not money.

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The Track ‘You Don’t Own This Life’ is off the forthcoming album ‘Nobody Knows Anything’, it just so happens that DF had a hand in it and is out just in time for Christmas on December 1st.

The albums been getting rave reviews and plenty of support from 6 Music’s Tom Robinson too.

So if you’re fed up with talent shows, plastic pop and artists who are more interested in their latest new fragrance instead of the music, please do your ears a favour and give it watch, like it, share it and show some love people.

All power to you Al, we’re proud to help and support your musical journey.

The art of letterheads

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In an age of emails, texts and tweets letter writing is sadly becoming a dying art form.

The crisp, clean canvas of the humble letterhead is gradually dropping down the list of a branding project deliverables, and I’m pretty sure before I retire, I’ll be recounting the days of old when a beautifully designed and printed Letterhead was something to be admired.

If you’ve every had to design a letterhead or even Ooo’d at a particularly nice one, then I think you’ll appreciate the following link. A lovingly put together collection of letterheads from the 1960s, great effort Frank Mulvey.

Not all progress is a good thing, but then again, I might just be stuck in the past on this one!

Every project starts with a brief…

Briefly from Bassett & Partners on Vimeo.

Every project starts with a brief, but very few projects end up with exceptional results. Why?
Bassett & Partners film Briefly, asks the question that most creatives and clients struggle with at some point or another… What makes a good creative brief?

The resulting film scratches the surface of a question that, in my opinion, is far bigger than any one answer. All I do know is that it’s far easier to get a creative brief wrong, than it is to get it right.

It’s a nicely put together piece and well worth a watch over lunch. I think my favourite quote from the film is… “the best briefs are brief.”

Enjoy!

Olafur Eliasson does it again and again and again and again…

Ever since I stepped into The Weather Project at the Tate Modern all those years ago I’ve been in love with Olafur Eliasson’s work which has just been catalogued and unleashed onto the t’internet via his shiny new website.

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Olafur Eliasson – The Model Room 2003

Eliasson is probably best known for his large-scale installation pieces that invite the viewer to wonder through and experience the work as their own pace. Eliasson new website is an extension of this approach, I spent pretty much my whole lunch break having a wonder around and didn’t even begin to scratch the surface. So please do your eyes a favour and check it out.

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Olafur Eliasson – The River Bed 2014

While in Copenhagen the other weekend I was lucky enough to go and visit probably the most beautiful art gallery I’ve ever been too, The Louisiana Museum which also just so happens to be featuring a major Eliasson exhibition with a brand new installation piece – The River Bed.

The piece is so simple, graphic and peaceful. It makes you feel 6 years old all over again as you wonder through a series of interconnecting rooms that resemble the end scenes of Kubricks 2001 crossed with the Apollo moon landings. Each room connects via Alice in Wonderland break in the walls that allow the river to flow downstream as you go to discover what’s upstream.

Copenhagen has a lot to offer but getting to experience this new piece from Eliasson was a personal highlight.

The exhibition runs until 4th of January 2015 so if your in Copenhagen anytime soon definitely go and visit it.

This is the…

News

You might have noticed that the DF website is now linking through to our DF Blog, the reason being that we’re currently hatching new plans at DF HQ for a brand spanking new website which will hopefully be appearing soonish*!

The old site had served us well over the years but the landscape that is the th’internet, as my mum calls it, has changed completely and we couldn’t ignore it any longer. So the time has come for change, in the meantime we’ll try to post more regularly on the blog and share some of our new work when we get a spare 5 mins.

Please pop by from time to time and watch this space!

*Soonish is a technical term for…
“We’ve been trying to design our new website for the past 2 years, work keeps getting in the way and realistically it could be another 6 months until we’re done!”

Happy Air Day

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It’s hard to believe that the Nike Air Max 1 is 27 years old today, it only seems like yesterday that I slipped on a pair for the very first time! The first incarnation of the shoe was originally designed by Tinker Hatfield, who started out working for Nike as an architect designing shops and offices. Since then Hatfield has become a leading light for the brands creative vision and oversees Nike’s special projects division the ‘Innovation Kitchen’ as well as being responsible for many of the brands greatest hits. There’s some nice lunch time reading on the history of Air Max here.

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Original Nike Air Max 1 Patent Drawing.

I’m not going bang on about the pair Nike has released this morning to mark the event, see below, just to say as my late Gran would of put it… “if it ain’t broke son, leave it the fuck alone!” *

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That aside I’m openly biased when it comes to most things Nike, but for me the Air Max 1 is definitely a favourite. What’s not to love, its got classic lines to rival Coca Cola’s Original Glass Bottle, a simplicity not unlike Dieter Rams creations and an iconic colorway to match Peter Saville’s FAC 1 Poster.

The Air Max 1 is undoubtably a modern design classic that has stood the test of time and I can honestly see myself still rocking them way into my late Nineties, if I ever make it that far.

So many happy returns Nike Air Max, long may it continue.

* For the record my late gran was a very sweet & religious 96 year old lady who would never have said such a thing, but you get the idea!

Martin Creed – What’s the point of it?

Martin Creed at Hayward Gallery, London.  Photo by Linda Nylind. 26/1/2014.

So I went to see Martin Creed’s exhibition at the Hayward Gallery titled ‘What’s the point of it?’ at the weekend.

From the moment you step into the exhibition you’re confronted with a playground of whimsical art that is smart, funny and at it’s best made me grin like an idiot. The exhibition has it’s obvious highlights like Creed’s Mothers Spindle above or the highly entertaining ‘Work No 200, Balloon Room’, but throughout the exhibition there are some really great simplistic touches that catch and ensnare the minds eye in equal measure.

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I particularly liked the huge striped wall using different graphic adhesive tapes, shown above, but then again I would wouldn’t I. So do you eyes & mind a favour and pop along if you have a spare hour or two.

Enjoy!

#1 Rule of Only Hearts Club: There are only Hearts.

Dear friends, some of you may already know but for those of you that don’t, I have an obsession with hearts (hence the heart in our DF logo).

It all started with my love for everything about NYC, and being the geeky designer that I am, I fell head over heels for Milton Glaser’s bold and beautiful iconic I Heart NY Logo.

OHC-Logo Only Hearts Club (OHC) Logo

Only Hearts Club is where I share my passion for heart shaped stuff! Hearts I make, hearts I find and hearts by others. I’ve been busy working on a shiny new logo, website, and some lovely prints that I wanted to share with you, so please take a look at www.onlyheartsclub.co.uk.

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2014-01-24-Flourescent-Leopard-Print-Screen-Print Animal Print – Fluorescent Prints

Only Hearts Club is an ongoing love affair of hearts of all shapes and sizes so watch this space…and remember Valentines Day is just around the corner. To celebrate the launch of Only Hearts Club I’ve produced a super limited edition screen print onto gold perspex, there’s only 10 and when they’re gone they’re gone.

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For latest news and to see what I’ve been up to, you can follow me on my Facebook page & blog.

Cheers

Nat

Gate crashing the party

A vast amount of money is spent globally on advertising each year, probably too much compared to some of the worlds more pressing matters. It also could be argued that the majority of ads go in one ear and out the other without making you stop and think! Over the past year or so those hard working eco-warriors over at Greenpeace have been making very good use of my, and countless others, monthly donations with some very clever thinking on a budget.

I really hope these stunts, and their message, gets the recognition that they deserve by the masses, but also by the industry it’s hijacking. In my humble opinion the above & below are far more worthy of a few D&AD’s & Cannes Lions!

Keep up the great and important work Greenpeace.

Enjoy!